BelOrta

So we teamed up with Mister Spaghetti, a Belgian restaurant chain with different-than-other spaghetti dishes on its menu. The challenge: create a truly Belgian spaghetti with freshly harvested BelOrta tomatoes from here.

With this new spaghetti Belonaise on the menu, we managed to convince not only Mister Spaghetti's customers. Sven Ornelis was also behind the idea, and the press loved it, with an interview on Radio 2 and various online articles. And on the campaign site you could find the recipe to make your own spaghetti Belonaise at home.