Video file
Services
SBB
From typical accountant to growth partner
SBB is an organisation in transformation. In addition to their focus on medical professionals, the social profit sector and agriculture – fields in which they are already firmly rooted – they now release a new campaign video to convince SME owners of their added value as a growth partner.
Research has shown that SMEs expect more from their accountant than mere number-crunching. They look for advice, engagement and a partner who actively contributes ideas. At the same time, it appears that SBB is not always perceived as a firm with that specialised expertise – even though that is precisely their strength.
This new campaign builds on a previous wave, in which the creative concept “expect more” was introduced. In this phase, the campaign gains more depth – compound creativity, remember – and we continue to emphasise what sets SBB apart from the traditional accountant.
With the copylines “Figuring everything out yourself as an entrepreneur? Typical.” and “A partner with proven SME experience? Typically us.” the role of SBB as a sparring partner and growth accelerator for SMEs is further highlighted.
From administration to advice
In this campaign SBB aims to adjust that perception while simultaneously increasing its brand awareness among SME entrepreneurs. The video shows a struggling entrepreneur – completely on his own – versus SBB providing strategic support.
This storyline appears throughout all campaign materials:
- Digital banners and social formats build brand awareness among SMEs with 3 to 50 employees.
- Native articles support the video in targeted channels such as De Tijd, De Standaard and Kanaal Z, which effectively reach the target audience.
- A landing page “How we collaborate” presents the new narrative, offering space for both deeper insights and activation.
The campaign operates on multiple levels. It positions SBB as a strategic growth partner, enhances visibility among SME entrepreneurs and simultaneously strengthens its employer brand with experienced professionals.
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