From propane to potential

Primagaz, an established player in energy solutions and a propane expert in Belgium, wants to strengthen its position in Wallonia and get closer to the local market. In the coming years, the brand will invest in recognisable, close-to-home and human-centred communication. An ambition that fits perfectly with our vision and way of working.

We’ll be responsible for brand strategy, creative concept development and integrated campaigns, both online and offline. During the pitch process, it became especially clear how much we had invested in in-depth strategic preparation and creative renewal.

“We’re incredibly proud that Primagaz has chosen us,” says Maarten Moons, senior account manager at Cartel Agency. “The energy and heating market is evolving at high speed. Consumers are looking for clarity, reliability and warmth, both literally and figuratively. We’re excited to help Primagaz grow into an even stronger brand.”

According to Primagaz, it was above all our thorough approach that made the difference, combined with our compound creativity method. That method starts from an accumulation of strategic insights, data and creative consistency. The result is a brand story that is sustainable, clear, innovative and impactful all at once. This approach immediately showed Primagaz just how powerfully the brand can grow in a competitive market. Plenty of potential in propane, in other words.

With this new collaboration, we’re once again underlining our role as a creative-strategic business partner for brands that want sustainable growth. In 2025, we added quite a few new names to that list, including CM, Goed, Domus Medica, Bockstael, Vistha, BEAL and BestIn. Onwards to 2026!