SEO and WCAG: how accessibility improves your website

Accessibility and SEO share many principles that contribute to better Web site performance. For example, alt text helps visually impaired users as well as search engines understand images. Accessible websites are also often optimized for mobile devices, which offers SEO benefits. Finally, both users and search engines benefit from a clear structure with headings.

1. Content structure:

• Use clear headings and well-structured text.
• Add descriptive labels to links and buttons.

2. Technical optimization:

• Make sure your website loads quickly and works well in all browsers.
• Use clean HTML code without errors.

3. User experience (UX):

• Optimize navigation for accessibility and ease of use.
• Add breadcrumbs to improve navigation.

By applying the above accessibility guidelines, you benefit from numerous advantages. Accessible websites are more likely to rank higher in search engines. Moreover, a website that everyone can use not only attracts a larger audience but also keeps visitors engaged longer and encourages actions.

Turn accessibility into an SEO strategy. We guide you through this with several services.

• Combined audits: we analyze your accessibility and SEO in 1 report.
• Content optimization: we create content that is attractive to both users and search engines.
• Technical improvements: we ensure a fast, accessible and findable website.

With our WCAG Scan, we check the WCAG compatibility of both your brand colors and the homepage of your website. We also immediately suggest optimizations for both.

Contact Maarten Vaesen for a free consultation.

Contact Call Maarten

*RCA is a recognized service provider for the SME portfolio of the Agency for Innovation and Entrepreneurship. This allows our clients to receive financial support for a selection of our training courses and for consultancy. Read here how to apply for this support.