How to make your website on brand and accessible

An accessible Web site seems to come with a lot of constraints: color contrasts must meet certain standards, font sizes must be customizable and interactive elements must be intuitively operable.

Yet these requirements need not detract from the unique look and feel of your brand. It's all about creative and strategic choices. By keeping a few guidelines in mind, you can quickly design a visually appealing and accessible website.

• Smart use of color:
  • Use colors with sufficient contrast between text and background.
  • Maintain your corporate identity by using creative combinations within WCAG standards.
• Typography as a branding tool:
  • Choose legible fonts that fit your brand identity.
  • Provide customizable font sizes without losing the layout.
• Images and visuals:
  • Use images with a story and include clear alt text.
  • Make graphics and infographics understandable with additional explanations.

An accessible website is not only visually appealing, but also offers strategic benefits. Because people with disabilities can also use your website, you have a wider reach. Accessibility also radiates care and commitment, which of course strengthens your brand. And last but not least, accessible websites rank better in search engines.

We take a structural approach to your website, letting design and accessibility complement each other.

• Branding analysis: we take a close look at your brand identity and corporate identity.
• Creative solutions: our designers create visually strong designs within the accessibility guidelines.
• Technical perfection: we make sure your website complies with WCAG standards without compromising on appearance.

With our WCAG Scan, we check the WCAG compatibility of both your brand colors and the homepage of your website. We also immediately suggest optimizations for both.

Contact us for a free consultation.

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*Cartel Agency is an approved service provider for the SME portfolio of the Agency for Innovation and Entrepreneurship. This allows our customers to receive financial support for a selection of our training courses and for consultancy. Read here how to apply for this support.