Accountants Van Morgen

Once again this year, Bockie is ambassador of Accountants van Morgen. And once again he went out with his accountant and side-kick Steff. This time not to collect VAT receipts, but to do market research to launch his own fry snack.

Enter: the creation of the Bockie Kaasteentjes - already legendary and very soon to be found among the other fryer snacks.

To get accountants van morgen salivating, the stories of entrepreneurs and their accountant take center stage. Izy Coffee, Les Soeurs and Madam Bakster, among others, talk about their smooth collaboration with their accountant in short, inspiring videos.

We went all-in and developed the entire campaign again this year, from all the Assets to the Very Comprehensive Website. Under the motto "the greasier, the more enjoyable," we even launched a contest where high school seniors could win their final grade in pounds of Van Zon fries snacks for their proclamation.

We rolled out the contest through TikTok, Snapchat, YouTube, Google Demand Gen, student.be and DPG Media. Hungry interested parties could register on the landing page and had to answer an accounting and tuition question. The winner ended up getting to treat her school to a whopping 81 pounds of french fry snacks.

Feeling hungry yourself? You can find Bockie's video, the entrepreneurial stories and, of course, the accountancy courses at www.accountantsvanmorgen.be.