Accountants Van Morgen

The term "accountant" has not been used for some time. Accountants today are real advisors who think along with and contribute to the strategy of entrepreneurs.

With the "Accountants van morgen" campaign, we wanted to polish up the reputation of the accountant, outline the potential of the job and get more young people interested in studying accountancy.

In the campaign, we launched the finfluencers. Because if anyone has an influence on the success of a company, it is the accountant. At the heart of the campaign: Bockie de Repper, the sisters Nour & Fatma Daghbouj and their accountants.

In personal videos and fun campaign images, they punctured the stereotypical image of the accountant, and with a young target audience. Bockie teamed up with his accountant to find six forgotten VAT receipts at his favorite restaurants. Nour and Fatma enlisted the help of their accountant Jill to make their records as flashy as their TikTok creations.

We were responsible for the entire campaign, the digital communication component, the web platform and the organization of the press conference. Six Flemish colleges and adult education also put their weight behind this initiative.