ACM Insurance

Car insurance, fire insurance, family insurance. Maybe also debt balance insurance and bike insurance. We are all insured for all sorts of things. But what does our insurance cover and what doesn't? Often you don't find out what the exceptions and fine print are until something happens ...

That uncertainty was the insight around which we built our campaign. We wanted to make people think about their own insurance. Because the Belgian is known to consider the reliability of an insurer more important than the price.

Campaign image & sound

We pulled the card of exaggeration and brought a dino to life in our campaign. The chances of it crushing your car are non-existent, and in other cases ACM Insurance guarantees your peace of mind, because with them you are well protected.

We created a radio spot including a brand new sound logo for the campaign, and developed a series of assets for a comprehensive online campaign.

No dino on set? No problem.

The campaign image is a combination of a photo shoot and AI-generated images, because unfortunately we couldn't get a dino on set. Our motion designer animated the images, added soundeffects and made the scene almost believable.

Listen to the radio spot

Quiz

The campaign leads you to a quiz on the ACM Insurance website. There you can test how well you know your insurance policies. Best to take it if you want to sleep on both ears.

Always-on

This part of the campaign focuses on brand awareness, while we also set up an always-on campaign aimed at lead generation. The concept of the campaign also lends itself very well to knitting a sequel in the future. Probably a future where dinosaurs are extinct ...