Bayer Animal Health

From awareness campaigns about the danger of snails (resulting in much earned media) to brand campaigns that celebrated the bond between pet and owner, all topics were covered. We also created tools for veterinarians to help owners leave on vacation with the right knowledge and peace of mind.

We weren't sitting still online either. For example, we did content production and community management for Bayer's platform Happy Pets on Facebook and Instagram, in order to have an always-on presence in the lives of the target group. Through these we informed about the seasons and made followers aware of the importance of therapy compliance.

Furthermore, we designed ads and tools for pharmacists and doctors. Always respecting strict government regulations, as well as those of some media partners, such as Google.

When Bayer sold its Animal Health division to Elanco, our many years of cooperation came to an end. But we continue to look back on it with great pride. Together we have made a difference for many owners and critters.