BelOrta

Indeed, together with BelOrta, Sinterklaas surprised us with a brand new, locally grown delicacy. AppelSintjes are delicious apples grown in Belgium. According to Saint Nicholas, the idea arose during a brainstorming session with his helpers.

Whether this is true remains unclear, but in any case, the AppelSintjes offer a tasty and ecological alternative to the traditional orange fruit that St. Nicholas normally transports by boat.

We were responsible for the entire campaign, from strategy and concept to execution and PR, and developed teasers, product videos, social content, packaging materials, a sampling campaign during the entry of Saint Nicholas into Antwerp and a drawing contest.

And whether our AppelSintjes were tasted:

• 16,000,000 impressions
• 34,694 visitors on the website
• During the five-week campaign, sales increased by a whopping 54%
• 94% of last year's sales volume of BelOrta apples was now sold in five weeks
• Full year sales volume increased by 127% over the previous year
• BelOrta achieved 40% more visibility on the store floor compared to the previous year

Strong results that the jury of the Best Of Activation Awards couldn't ignore either. They rewarded the AppelSintjes campaign with a bronze award!