BelOrta

From the product concept over the naming and illustrations to the packaging design: this invention is entirely our own. With the name Brainboosters, we tell it like it is: a dose of vitamins is good for your memory and concentration, unlike the sugar- and salt-rich alternatives. The jacket of the shaker packaging, with the iconic portrait of Einstein, emphasizes that message.

With the Brainboosters, we want to encourage young people to choose a healthy substitute for sweets and other less healthy snacks. It was no coincidence that they were on store shelves for the first time in June, just in time to help students get through the exam period. After the successful launch of the snack tomatoes, the Brainboosters range was expanded to include snack peppers and blueberries.