Cevora is the training partner of PC 200, the largest joint committee in the country. They have one goal: to make sure you stay agile in the rapidly changing world of work. By learning and growing, as an employer, employee or job seeker.
So continuing to learn and grow is Cevora's mantra, which we translated for their new image campaign into Cevora maakt je werksterker. Because by offering training, coaching careers and stimulating a learning culture, Cevora makes you tougher in your profession. And those who become tougher in their profession feel better about themselves.
With the distinct graphic style we developed for this campaign, we simultaneously laid the foundation for Cevora' s new branding. To this we added edgy images by photographer Kaat Pype. The result: a striking campaign with a strong statement.
Our digital team was brought in to manage the performance aspect effectively. They rolled out the campaign extensively across various digital platforms, targeting different audiences. As a result, these audiences became much more empowered and engaged.