Delitraiteur

We understand that growth and brand recognition go hand in hand. Delitraiteur faced the challenge of increasing its brand recognition in Flanders. With the ambitious goal of doubling the number of stores. In a market different from Wallonia, a tailored strategy and approach was therefore necessary.

Delitraiteur offers a range of quality products and ready-to-eat meals, perfect for the fast-paced lives of our target audience: affluent singles, couples and families with busy schedules. This need for quick and healthy meals is at the heart of this campaign.

The 'ALWAYS A REASON' concept emphasizes how small inconveniences - such as missing the bus, unexpected visits or working overtime - are in fact opportunities in disguise to fully enjoy Delitraiteur. 'Doing a Deli'ke' became the slogan to emphasize this approach.

With a focus on recognizability, we used the typical colors and elements of Delitraiteur. The video content, which captures the fast pace of busy life with realistic, smartphone-like images, also played on the emotions of our target audience.

To get this message across effectively, we launched the campaign across a wide range of channels, including POS, direct mailing, Delimag magazine, online videos and social media.

This campaign helps Delitraiteur to increase its brand awareness in Flanders, but also to stimulate in-store traffic and attract new customers.

For the 3 campaign waves, which focused on achieving full video views, we achieved 771k video views or 20% better vs benchmark for the always-on campaigns in Googel & Meta, where we focus on clicks, we achieved 62k clicks or 109% better vs benchmark.