Departement mobiliteit en Openbare Werken

This cooperation proceeds on three levels.

1. Flanders

We develop communication assignments that concern all Flemish people and are distributed throughout the region. For example, communication about driving licenses.

2. Mobility and Public Works policy area

This policy area consists of 7 entities for which we work out concentrated communication assignments on traffic safety.

3. Department of Mobility and Public Works

In most of these assignments we focus our communication on the employees of this department. We developed a lot of internal communication and reports.

Through a participatory process with internal and external stakeholders, we upgraded the department's international communication to stimulate cross-border cooperation. With the campaign 'Flanders, together in motion', we positioned Flanders as an active gateway, dedicated to the development of sustainable and smart mobility. We did this by highlighting 13 innovative projects via project sheets in Dutch and English, various multimedia productions and web development within Vlaanderen.be.

After a cocreative process with interviews and multiple workshops, the Xperta service was rebranded. With NeXperta, we connect to the previous name, but at the same time look forward. "What's next?" embodies the ambition of the service: working today on tomorrow and thus developing expertise in what is yet to come. We took care of the supported framework, brand positioning, naming and trademark registration. For the launch, we developed various communication tools such as templates and POS material, in line with the branding of the Flemish government.

For the Mobility and Public Works Policy Area, we developed a campaign concept to promote idea exchange and cross-pollination. For this purpose, we devised "Innovation in motion. We first established a strategic framework that identifies all the necessary communication tools to reach the target groups. On this basis, we developed a web platform, a visual style guide, social media templates, cases and innovation labs, among other things. Everything to inspire the entities of the policy domain to move Flanders forward.