Presenting technical information about insulation material made from recycled glass in a fun and accessible way, that was the challenge international B2B player FOAMGLAS brought to us. Our solution? A social media strategy with eye-catching visuals and clear, crystal-clear messaging.
Our focus is on creating formats that make complex technical information easy to understand and visually appealing. We blend clear copy and supporting documents with powerful visuals, a combo that performs especially well on LinkedIn. It helps FOAMGLAS stand out from the competition and speak directly to its target audience.
Our content isn’t just based on what FOAMGLAS provides, we also apply key insights we've gathered over the years. With monthly reporting and regular deep-dive analyses, we’re constantly optimizing. That’s how we keep refining the strategy and delivering sharp, effective social media advice that gets results.
The new content strategy in 2025 has already led to a clear and measurable improvement in performance compared to 2024. Average clicks are nearly three times higher, and overall engagement has more than doubled year-over-year. This growth is driven by a more consistent and frequent posting rhythm, combined with sharper, more targeted messaging. The results so far reflect a more effective and action-oriented content approach that has significantly boosted audience interaction and content impact