Gymfed

The World Gymnastics Championships bring together top gymnasts from more than 80 countries in Antwerp. Of course our own Nina Derwael, Jutte Verkest and Luka Van den Keybus will also be there. The WC is also the last chance to qualify for the 2024 Olympic Games in Paris. More than 50,000 spectators are therefore expected.

Movement is the common thread of the event and of all communication. Because on the one hand there are the gymnasts who perform their exercises to perfection, and on the other hand people are moved by their performance. From that thought, our line:'Get moved by motion' was born.

The tagline Moved by motion called for dazzling branding. With bright colors splashing off the screen and a graphic style centered on movement. In photos in monochromatic tones, a play of lines suggests the movements of gymnasts. In this way, we create a recognizable and unique style that can be applied universally, internationally and unisex. We also make literal use of movement: in animated logos the lines dance and tumble, with a rotated oblique layout and images of athletes in full action.

In addition to the branding, we supported Gymfed with a complete communication plan for the event. For this we designed flashy posters, online banners, flags, stickers, ads, flyers, powerpoint presentations and developed the website www.antwerpgymnastics2023.com where you can find all the info and tickets.