Henco

Henco knocked on our door because their communications lacked unity and their marketing funnel could be tightened. They advertise all kinds of products and services, mainly to installers, with the baseline 'We care to connect', but a brand story was missing.

So we came up with the umbrella concept 'The perfect fit' as an international brand story for Henco. This not only tells us that their products excel in quality, durability and ease of installation, but also that they are committed to strong relationships with customers, project partners, dealers and employees.

Within the dome concept, we created copy variants for various products and services. The best material so you can install carefree? The Henco range is the perfect fit. Looking for instructional videos? The MyHenco platform for installers is the perfect fit. And even if you want to take your career in a new direction: a job at Henco is the perfect fit with your ambitions.

In addition to words, we also provided images. The main role was for the primary target group, the installers, where we show how a product or service is the perfect fit for them.

To visually reinforce the unity throughout all communication layers, we designed a graphic element that recurs in every image. The wavy line in blue, yellow and red is not only a nod to the Henco logo but also refers to their core product, the multilayer tube. This tube is created by joining three components in the production process, and together with the Henco fittings it forms one perfect working whole in every construction project.