Jozo

We developed the press campaign and rolled it out in Belgium and the Netherlands. With an extensive press dossier on the history and future of JOZO, we launched their new packaging and salt can, with a nod to Mondrian, on the b2b and b2c market. In addition to the dossier, we also put together press kits to make the packaging and flavors tangible.

At JOZO's request, our media team put the special packaging in the extra spotlight in North and South Holland with an impressive DOOH campaign. The design appeared on large billboards at the Rembrandtplein in Amsterdam, the Alexandrium Shopping Center and the Beurstraverse in Rotterdam and the Hoog Catharijne shopping center in Utrecht. The result? JOZO was overwhelmed with positive reactions. And for once, you shouldn't take that with a grain of salt.