On top of the foundations of the old Courthouse in Hasselt, work continues on a new magisterial story. Behind this iconic facade, Kolmont Vastgoed is building some 50 'quiet luxury' apartments. We are the creative force behind this metamorphosis - from concept to brand identity.
This branding focuses on the dome concept of "Quiet Luxury": subtle, discreet and refined luxury. No screaming logos and striking gestures, but a rather minimalist interpretation. This idea seeps into all layers of communication: from logo and graphics to copywriting and signage.
The baseline "Magisterial Living" encompasses multiple meanings. On the one hand, it is a nod to the 'Magistracy' - a tribute to the legal history of the building.
On the other hand, it emphasizes the extraordinary character of this place to live. An extraordinary project for non-ordinary residents.
The visual identity is primarily inspired by the iconic building. The aim was to create a modern style that breathes 'Quiet Luxury' and stands out from the other building projects in the neighborhood.
The design of the logo is also based on the architectural style of the Courthouse. The fusion of line elements, both architectural and typographic, creates a rhythmic and aesthetic image.
The graphic elements reflect the character of the Courthouse. Every line - horizontal and vertical - and curve in the design echoes the grandeur of the building, while pursuing a contemporary look.
The result is a logo that is not only "beautiful," but also tells a story of heritage, art, and the subtle luxury of living in such an iconic building.
The color choice in the branding was also carefully considered. The warm green is a reference to the Courthouse's serene courtyard garden. This shade of green evokes images of peace, nature and a - rare - oasis of calm in the bustling city.
In addition, we chose silver, a color that underscores the luxurious nature of the project. This color not only works as an accent, but also represents the high-end character of the Courthouse.
Our creative approach manifests itself in a wide range of carefully designed elements, each with its own role in telling our story. This is reflected in various elements: from elegant flags and banners to stylish notebooks and key chains.