Korian

Prejudices enough about residential care centers. It was up to us to puncture those. We did so with authentic stories from real residents. In line with Positive Care, they tell about all the things they can still do at Korian. About how there is room for their hobbies and passions. We poured these unique experiences into social media posts, TV spots, print ads and POS material for open days.

Our target audience included not only people over 70 who need care or want companionship, but also their children. So a serious balancing act for the tone of voice. It had to express both independence and caring. Was it successful? Judge for yourself. Korian and the residents reacted positively.