Procter & Gamble

Vicks is known as a top-selling cold remedy brand. Their newest addition to the product range is Vicks Propolis: based on propolis, a natural product made by bees. So naturally, the concept of the internal launch drew inspiration from these industrious little creatures.

We welcomed the P&G team in the Meise Botanic Garden (Plantentuin in Meise): the ideal backdrop for a day of team building. After breakfast, a beekeeper explained how honey bees produce propolis and its natural benefits.

Then the teams had to collaborate – just like bees – to complete a series of challenges. The challenges not only strengthened the team spirit, but also provided valuable product knowledge.

From concept and team building activities to decoration and catering, we managed the event from A to buzzzzzzz.