Rijksdienst voor Sociale Zekerheid

Based on this insight, we developed the digital campaign "Don't let your first hire keep you awake" for the RSZ. On their website ikwilaanwerven.be independent entrepreneurs can easily find all the information they need. This saves them time, worries and late-night work.

At the center of the campaign are two videos. Each shows an entrepreneur at work. A normal situation, until a zoom-out reveals that the entrepreneur is not sitting at his desk but in bed. Late-night work, which you can avoid thanks to the handy RSZ website.

In addition to videos, we also took photos during the same shoot, which we used in the campaign. In our media approach, we specifically target self-employed individuals, helping them get to bed a little earlier thanks to this campaign.