Sima

We decided to stake out our own track on social media through a funnel campaign. For the awareness phase we developed video ads for Meta and Programmatic native, while in the traffic and conversion phase we worked with carousels and single image ads on Meta, Programmatic display and Google Search.

Thanks to this thoughtful mix of channels and assets, we exceeded all of our goals. We counted on 6.7 million impressions, 26,000 clicks and 536 outbound clicks to pages to book a stay in Le Massif des Aravis. In the end, we achieved a whopping 14.5 million impressions, 119,000 clicks and 1508 outbound clicks. And that with a budget of 16,000 euros. Talk about 'massive results'.