Innovative companies building solutions for a sustainable society obviously need somewhere to test those solutions. That is why the Flemish Institute for Technological Research (VITO), together with several partners, set up the Open Thor Living Lab in Genk. Through a new website, they wanted to make potential partners enthusiastic about this initiative and further expand their network.
After analyzing the target audience, we found that a relatively simple website was sufficient at this stage. We therefore developed a onepager, completely in the style of Open Thor. The website also features numerous projects currently running in the Living Lab, in order to convince new partners to join. And it's working: Open Thor has already received more than 50 applications in the meantime.