Since 2023, we have been active with Zeisner on Meta. No expensive productions, just light, easy-to-digest content. Think topical takes, memes and jokes, all slathered with Zeisner. We keep that same playful tone of voice going in our community management.
In 2025, we launched Zeisner on TikTok. There, we talk to a younger crowd with creative formats and trending sounds. Humorous videos in typical Zeisner style, catchy vox pops and even recipe clips. TikTok is the perfect playground to let the brand live in a spontaneous and recognisable way.
We use the media budget smartly. Instead of watering it down across every post, we back the ones that perform above average on engagement. And it works. So far, we’ve racked up 5.6 million impressions, 478,000 interactions and 588 followers on Meta and 6.3 million impressions, 17,000 interactions and 517 followers on TikTok. And that fan base keeps growing. Proof that Zeisner is a true tastemaker online as well.