Acerta Is the first to jump on the Manamana + Cartel Agency tandem

Acerta is Flanders’ number one social insurance fund, and aims to stay that way. But the company also wants to strengthen its position as a specialist offering a broader range of HR services. At the same time, it aims to conquer the Brussels and Walloon markets.

Marketing director Philippe Tassent: “With one house agency, we bring all segments together under one strategic line: powerful, consistent, and built on creativity, for SMEs, large organizations, and accountants as our key strategic partners.”

Neys: “Acerta was the first major pitch we pursued together as an alliance. Living up to those ambitions requires strength in every domain of our craft, from ideation to strategy to advanced digital integration and performance marketing. And that is exactly what we offer Acerta.”

Karel Byloos, strategic director: “Acerta’s services play a role at key moments in the lives of entrepreneurial Flemings, yet it remains largely a low-interest product. That leads to one uncomfortable truth: one campaign isn’t going to solve this. For Acerta in particular, we believe that compound creativity will make the difference over time, communication efforts that reinforce each other again and again because they are built on the same creative platform.”

Dries De Bruyn, creative director: “Such a creative platform is always strongest when strategy and creation are conceived simultaneously. Because then creativity isn’t just a translation of a plan, it becomes a crucial part of that plan. And that’s how you build the greatest brand value over time.”