A glimpse into the future: Generation Alpha in the workplace

Generation Alpha is the first generation to grow up entirely in a digital world. They are used to technology from a young age, with 35% owning their own tablet, 27% a laptop and 50% a smartphone. This technological environment has given them exceptional digital skills, giving them a serious edge in the job market. Gen Alpha's also play into the technology of the future with ease, whether it's working with advanced software, navigating virtual worlds or analyzing data.

Entrepreneurship is in the DNA of Generation Alpha. Research shows that 44% already have a strong interest in starting their own business. Among 12- to 14-year-olds, the figure is as high as 57%. Jobs like YouTuber, TikTokker and influencer are high on their list of dream jobs, alongside traditional professions like teacher and doctor. This entrepreneurial spirit is likely to translate into other career paths, with Gen Alpha's more likely to choose freelance or project-based work.

In addition to their entrepreneurship, Gen Alphas also stand out for their strong social consciousness. They are growing up at a time when issues such as climate change, sustainability and social justice are making daily headlines. Research shows that nearly 70% of parents say their Gen Alpha child understands what corporate values mean, and 69% say their children already have preferences on social issues. Consequently, this generation will look for companies that take sustainability and social responsibility seriously. So for employers, it becomes more important than ever to communicate their CSR (Corporate Social Responsibility) in an authentic way.

Generation Alpha has grown up in a world of constant change and crisis. Consider the COVID-19 pandemic, the increasing focus on climate change and economic uncertainty. These

experiences have made them more resilient and prepared for a world where flexibility is essential. They are likely to adapt effortlessly to the demands of a rapidly changing job market. From working remotely to dealing with new technologies to ongoing training, employers can benefit from their ability to adapt quickly.

Job openings will not be a rarity for Generation Alpha. Based on a study with Agoria, there are expected to be more than half a million vacancies in Flanders by 2030. Today, that number is already around 300,000, andit will continue to rise as the economy grows. That means Generation Alpha is likely to grow up with the idea that there will always be plenty of work, giving them the freedom to pursue careers that fit their personal values and interests.

Generation Alpha is poised to enter the workplace with unique characteristics for success in a dynamic world. Their exceptional digital skills, entrepreneurial spirit, social engagement and flexibility make them an interesting generation in the workplace. Companies that prepare now for the arrival of this talented group, through a strong employer branding strategy and flexible working conditions, will be better able to attract and retain them. Employers must tell their authentic story and demonstrate their commitment to social issues such as sustainability and inclusiveness. In addition, it will be essential to provide a work environment that is flexible and allows for technology and ongoing training.

Want to learn more about Generation Alpha? Then listen to our podcast By Humans, where we take a deeper look at this rising generation and their impact on the future.

Go to ByHumans: episode 5