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Bank de Kremer
Putting Bank de Kremer on the map
Flemings are more concerned about their finances than their health. Yet only a third of them actively engage with their financial matters. Bank de Kremer, a new bank under the umbrella of Bank J. Van Breda & C°, aims to change this. The development and launch of Bank de Kremer? We took care of it.
The philosophy of Bank de Kremer? Only when you know what is, you know what is possible.
That's why, through an app, they provide the necessary insight into your resources. To discover your financial possibilities from there. With their app, they target a broad audience between the ages of 38 and 58, who want help getting more out of their wealth management.
Our mission? To launch this new bank in a complex market. One with many big players, as well as niche and tech banks. A market that often lacks consumer confidence, partly due to the aftermath of the banking crisis.
Creating brand awareness, gaining trust and launching the app: that was the job. And we were ambitious: for the app, we were aiming for 20,000 downloads in year one.
A name with history
Cartographer Mercator mapped the world, Bank de Kremer your wealth. With this, we hint at the tradition behind Bank de Kremer. After all, thanks to its sister banks, this new bank has a history of more than 100 years. So the brand design had to perfectly match that of the sister banks.
The recipe for the campaign
The campaign to market Bank de Kremer? That took shape in the kitchen. Literally. Ingredients provide an overview and inspiration for making a tasty dish. It's no different for your assets. Overview provides insight. So you can make the right financial choices. In the TV spot we rewound from a finished dish to the ingredients to make that clear.
Increasing insight into customer journey
"You keep track of your whole life on your smartphone, but not your finances. To make that even more tangible, we came up with the Strava Hack. Professional cyclist Jan Bakelants was tasked with breaking records on Strava. And that caught on: in one week, more than 123,000 people had seen the Strava Hack on Facebook.
So we continued to build awareness, but also focused more and more on the app. So we identified four types of users based on data from the app. With those insights, we updated our customer journeys.
More than 20,000 downloads
The results of all that work? After the first year, helped awareness was 28%. Among the target audience even 40%. For the app, we counted a whopping 27,000 downloads and 12,000 users. And whether we put Bank de Kremer on the map.
Get in touch
Want to know more? Don’t hesitate. Let’s get in touch.
