BelOrta

To publicize this action, we called in Het Plezantste Legioen: 300 exuberant supporters surprised KVV Lummen during their home game against Gingelom. The unsuspecting players and spectators looked up in amazement when suddenly the stands filled up with a frenzied crowd.

And because the campaign was met with such enthusiasm, BelOrta decided to roll it out a second time in 2023.

On social media , we used the aftermovie to call on sports associations to upload a fun team photo for a chance to win a BelOrta sponsorship budget.

Print and online media smoothly reported on the action and the social campaign also caught on. We not only provided an emotional connection to the brand, but also nicely played off the local aspect of BelOrta.