D'Ieteren

To ensure that our solution perfectly matched the needs of all parties and users, we involved stakeholders in every step of the way. We started our process with strategic sessions. In these, we determined the target groups, objectives, user journeys and needs.

This was followed by design workshops. The wide range of brands required a flexible and recognizable design approach. Because in addition to the accessible image of brands like Škoda and Seat, the site also had to reflect the premium appeal of brands like Bentley and Bugatti. We therefore built an ecosystem with a uniform look for all websites. At the same time, we took into account no less than three corporate identities.

The basis is formed by the corporate identity of D'Ieteren. Each distributor can add its own individuality with its own house style, for example through specific backgrounds and buttons. In this way, everyone's unique identity is preserved. This not only ensures brand recognition, but also enhances the customer experience. On the various brand pages, the corporate identity of each car brand can be found again.

We did the implementation with a multidomain site. We chose this because of its flexibility and because it allows us to give each distributor its own domain. This is crucial for local marketing strategies and maintaining SEO value.

The distributors each have their own login to their site. They can only manage their "own" website. They enjoy the benefits of the multidomain site, but are not bothered by tools that do not apply to them. Each distributor thus has a unique online presence while benefiting from the shared underlying infrastructure, for example, to manage appointments.

Our mulitdomain site offers numerous possibilities. Therefore, we provided training for the distributors so that they can use their site optimally. Moreover, all distributors can also use features that we designed for another distributor. In this way, everyone reinforces each other with ideas.

This approach has numerous advantages. All distributor websites are controlled from one website platform. From here, the platform administrator can manage all the websites and the main system. This allows us to develop and update content across sites, and coordinate different campaigns for different target groups from one central system. This ensures maximum efficiency.

An effective content strategy that takes into account different audiences and brands is also crucial. This includes both the creation and maintenance of relevant and unique content.

Our technical team also provided a robust infrastructure that is not only user-friendly for the distributors, but also scalable. For example, a new brand can be added quickly and easily.

Managing multiple domains also brings challenges, of course. For example, careful SEO planning is essential to avoid duplicate content and ensure that each distributor is highly visible in search engines. Fortunately, our digital team already has more than enough miles on the clock to meet all the challenges.