Maasmechelen Village

We all know the classic shopping moments. The end-of-year period and the sales are important but also easy moments to attract shoppers from the Euregion to Maasmechelen Village. The biggest challenge therefore lies in an always-on approach that keeps the footfall and spend per visit at the same level 365 days a year.

We consciously opt for a cross-media split. Depending on objective, message and period, we make choices: addressable TV, classic TV, print, OOH, radio or digital, but also partnerships through which we tell targeted stories in depth through storytelling.

Here, our team can optimally function as an extension of the marketing department of Maasmechelen Village. Sharing data and interpreting them together, sparring about the good, the bad and the ugly: our regular moments of consultation yield the best results.

Each media choice is made in function of our two objectives and is supported by historical data and trends. Short-term objectives fit into a roadmap of structural optimizations that we roll out over the medium term. In this way, we not only ensure footfall day after day, but also guarantee sustainable brand value and a solid basis in the long term.

In addition, we leave room to shift approach and budget if necessary. On the one hand if we notice that a boost is required left or right, and on the other if Maasmechelen Village needs copywriting support at short notice, for example.

Our approach works. You can see that in our cooperation and in the results. Both in footfall and spend per visit, Maasmechelen Village outperforms the objectives. We are also seeing strong results digitally. For example, the cost per store visit has dropped by 63% since we took charge of the digital campaigns.