VSV

Social media is filled with crazy videos. From a juggling dog to a hilarious laugh. Even though they may not serve much of a purpose, some stunts still deserve recognition. A kind of proof, if you will. Just like a driver's license. With this in mind, in 2023, we created videos that deserved a specific kind of proof. Think of a "drifting license," a "no-itching certificate," or a "piracy license." With surprising visuals and flashy graphics, we captured the attention of young people between 17 and 20 years old (and even up to 35 years for the A driving license), guiding them to the learning platforms.

After the many 'proofs,' in 2024, we fully focused on TikTok videos. Do you need to display a parking disc when riding a motorcycle? Is it okay to drive in flip-flops? We asked these questions to young people on the street and experts from the VSV. Additionally, we provided tips for the practical exam, such as how to check your coolant or tire pressure. On top of these TikTok videos, we also developed static images for Meta and Google.

To move from awareness to conversion, we work with solid performance campaigns on Meta, TikTok and Google. Organic posts also get a boost during these campaigns. And it works. For MijnrijbewijsB.be, the goal is 35,000 new accounts per year. In 2023, we registered 37,000. That's a lot of young people who first get a stress-free license and then hopefully a driving license.