Success for Cartel Agency and BelOrta at the Effies

The challenge was significant: how do you turn local fruits and vegetables into a strong national brand? The answer wasn’t constant reinvention, but creative consistency. With a strong brand platform (Heerlijk van hier / Un délice d’ici) and distinctive brand assets (like the ‘O’ and sonic branding), BelOrta has grown into a true brand icon.

“Compound creativity was at the heart of this success: building on the same pillars, values and visual cues, every year,” says Wenche Janssens, Account Director at Cartel Agency.

“We deliberately chose consistency over chasing every new idea,” adds Micha Appermans, Managing Director of Cartel Agency. “This long-term commitment and creative dedication have clearly paid off.”

The results speak for themselves: BelOrta is now the undisputed #1 top-of-mind brand in its category, with brand consideration rising from 43% to 56%.

“This Effie feels like the culmination of almost five years of collaboration, five years of shared effort,” says Glenn Sebregts, Marketing Manager at BelOrta. “What started as a quest for recognition has grown into a strong brand that growers and consumers alike can be proud of. And there are still plenty of exciting chapters of this brand story to come.”