Multipharma

Pharmacists often write something on a box, like a dosage or an instruction. We gave that familiar gesture a new twist. What if a pharmacist didn’t just write about the treatment, but also to the person behind it? That thought sparked the idea for a personal, handwritten message. Not medical advice but touching words. Sincere, individual and heartfelt.

In the hero film, a customer picks up his medication. His attention is immediately drawn to the message on the box: “You’re stronger than you think.” A small but meaningful gesture that perfectly captures the essence of Multipharma: a different kind of care, that values attention and humanity just as much as treatment.

To connect with Multipharma’s wide audience, we created three versions of the film: an elderly man, a young mother and an aspiring athlete. Three relatable moments. Three small gestures of encouragement. One shared message: care is, above all, human.

The campaign ran fully digitally across BVOD and social media, in multiple formats ranging from 6 to 30 seconds. The longer versions focused on the story and emotions; the shorter ones reinforced the message and boosted recognition. The result? A consistent and tailored story across every channel.

Even in the pharmacies themselves, customers will receive these uplifting messages, thanks to stickers with motivational words. Turning theory into practice, quite literally.

On Meta, the campaign has already reached over 450,000 users and generated nearly 1.5 million impressions. On YouTube, results are equally strong: almost 1 million impressions and over 350,000 Belgians reached. The most striking result? A view-through rate of over 40% for a skippable video. The campaign also airs on Connected TV through platforms such as VTM GO, Streamz, GoPlay, HBO Max, TF1, RTL Play and RTBF Auvio.

The result is an authentic, unexpected idea that makes Multipharma’s brand promise tangible. Not by telling people what care means, but by showing it in a gesture everyone recognises, yet no one expects. A simple, powerful expression of a brand that approaches care in a different way. Authentic. Human. And genuinely surprising.