Nelissen

The new website had to be more than a digital product catalogue. It had to become an experience: inspiring for individuals, informative for architects and efficient for traders.

Not only did we aim to bring online visitors to their goals quickly, but we also wanted to fully immerse them in the brand story. Without obstacles, and with maximum impact. In doing so, we had to take the following into account:

• Complex product information in a custom-made DMS system
• The need for multilingual content and regional nuances: for instance, there are small differences between Dutch that is spoken in The Netherlands and in Flanders
• A diverse target audience, ranging from final customer to different professional profiles
• A wish to create ad hoc campaign pages
• And, last but not least, an online design that manages to capture the modern look of the physical brand

1. Workshops as a foundation

   A strong website starts with a deep mutual understanding. During multiple workshops with the Nelissen team, we dove into their target audience, brand identity, content structure and technical requirements.

   This intense collaboration – ranging from strategy and wireframes to copy – led to a result that is not ‘our’ interpretation, but rather a shared vision. This approach maintained the project up to speed and assured that the website was thoroughly supported throughout the organisation.

2. From structure to storytelling

   Based on the workshops we built a clear UX structure that guides, inspires and converts website visitors. Every target group follows their own story, always in the typical Nelissen style: warm, authentic and deliberate.

   The brand is brought to life with strong visuals, inspiring reference projects and smooth copy. We focus on visual storytelling, in which the bricks are used as a canvas to showcase all possibilities.

3. Clever and efficient

   Behind the scenes you’ll discover an intricate piece of customisation. We connected the website directly with Nelissen’s internal custom system, which contains all product data, visuals, distributors and references. The result: automatic updates and consistent information on every webpage.

   A little extra surprise: from now on, all images can be downloaded directly by the visitors, containing an automatically generated watermark from Nelissen. This saves time for the team and increases customer satisfaction.

4. Future-proof and flexible

   The website is built for growth. New languages, new countries or new content types? No problem.

   Thanks to the modular backend the team can easily add new campaign pages. This is the ideal solution for temporary actions, events or launches, without interference of developers.

5. A digital experience that matches the brand

   The look and feel of the Nelissen buildings – the quality, the hospitality and the innovative nature of the brand – is now reflected online. Thanks to the modern interface, the warm tone of voice and the user-friendly navigation, the website is now a natural extension of the Nelissen identity.

The figures speak for themselves. After the launch we noticed:

• An increasing number of visitors, week after week.
• More page views per session, which means that visitors explore the website in more detail.
• A continuous increase of conversions: more brick samples requested, more contact forms sent and an increase in downloaded product sheets and images.
• A significant rise in organic search traffic thanks to an optimised structure, SEO proof content and technical intricacy.

But most importantly? The brand now has an online presence that matches how the brand has been perceived for years: innovative, inspiring and exquisite down to the tiniest detail.

Want to know more?

Are you interested to find out how a smart, strategic collaboration can elevate your brand? Or are you just eager to see the results of this project? Check out the website on https://www.nelissen.be/en-gb and feel the difference.